The U.S. multinational Starbucks buys coffee in grain in Costa Rica for almost 40 years and began selling coffee through its first branch in the country last June.
It also has national soil productivity. This is a model of agriculture and research to coffee producerswhich now exported to different countries.
The program began in 2004 with the creation in Costa Rica for the first global agronomy office of the company. It opened as a trial or test and its work, which makes directly with private farmers.
Great has been the success of the project that is now implemented in Guatemala to serve from there to Honduras and Mexico, also in Manizales, Colombia, Rwanda and Tanzania, this year. And they expect to bring coffee producing countries in Asia in less than two years.
Carlos Mario Rodriguez, director of Starbucks Global Agronomy, explained that the interest of the program is to preserve and improve quality of the grain and increase productivity by area farms.
The company, added, they seek to ensure a supply of raw materials of high quality for at least two decades.
With the plan, for example, the producers do soil testing of their plantations. Then they are trained to interpret, because in many cases the land is added to an item you already have, and does not apply the missing, damaging the productivity.
Rodriguez said that Starbucks buys coffee from higher areas, it has degrees of acidity as they need. That means areas of over 1,500 meters above sea level,where high humidity and higher incidence of eye fungus de gallo. So, is developing several research farms.
Xinia Chaves, Deputy Minister of Agriculture and Livestock (MAG), said that thisprogram has great relevance because Starbucks establishes certainrequirements and disciplines which require the production and make it more efficient.
She acknowledged that when the project began in 2004, producers had the expectation that they complied with the parameters, obtain some additional prizefor the best price generally paid Starbucks. That was only the first year, saidChaves.
The deputy minister acknowledged that the multinational coffee always pay a higher price than the markets (like the stock products New York) for high quality grain.