The high-speed mobile Internet is now the main weapon for telephone companies to conquer the Costa Rican market.
After the first year since the opening of the mobile market, companies seek strategies to satisfy a demanding and informed customer looking at smartphones and web connections of high quality.
Figures provided by the Telecommunications (Sutel) show the increasing service demand.
Internet penetration of mobile broadband in the country increased from 0.74% in 2010 to 20.42% this year, in a market of 5.3 million phone lines to June this year, according to data provided by the Sutel the newspaper El Financiero.
To Maryleana Mendez Sutel Council member, the growth figures for mobile broadband Internet is an example of the impact that has had the opening of the telecommunications market.
Luis Eduardo del Cid, CEO of Claro, said that this is a global trend and the country where it is most evident is Costa Rica.
“The Internet today is higher here than in the rest of Central America. Undoubtedly, the user is going to use conventional telephone to speak to a more complex and full of intelligent devices, “he said.
In our country, 44 out of 100 people surfing the web with their mobile phones. This was demonstrated in a survey of the firm Unimer for The Nation, released in April this year.
According to the inquiry, the mobile phone is the second means of connection used by the Ticos who access the network.
To George Abadía, director of Movistar, the preference of the mobile Internet Costa Ricans is giving excellent results to the firm’s investment in Costa Rica and therefore are clearly focused on that service.
“To date, Movistar Costa Rica has the volume of data traffic highest of the five countries of the region,” said Abadía.
ICE, with its brand Kölbi, is not immune to this reality because weaknesses in the supply of that enterprise data is precisely one of the main reasons for customers seeking to competition.